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Founded in 2012 by experts in cool, Yasmin Sewell, Jemma Dyas and Kyle Robinson, Être Cécile has been a easy-wearing staple ever since. Taking cues from the cleanliness of French style, with a touch of humour, an Être Cécile slogan printed tee appeals to the girl who doesn’t like to play it too safe. Casual luxury for the light-hearted. Here, we chat to Sewell about the brand, Jean-Luc Godard and California in the 60s.
Describe your brand in a sentence.
Être Cécile is for people who want to have a bit of fun with the staple styles that are so important within the context of a fashion-focused wardrobe: through our pseudo-French heritage, cultural references and tongue-in-cheek attitude, Être Cécile is a spirited brand for spirited people.
Who do you see as the Être Cécile woman?
The Être Cécile girl is a fashion girl who doesn’t take herself too seriously, and likes to be playful in the way she dresses. Maybe she has an impressive collection of designer pieces, but she will combine them with things like slogan T-shirts or denim to create a look that is more fun and less expected.
What inspires you continually?
One of the things I find most inspiring in my broader work is when I get to meet new designers who have a very fresh take on fashion, and everything beyond fashion. From time to time I’ll meet people who have completely new thoughts around things, a truly unique way of approaching the way we dress and live. I find it incredibly inspiring to sit and spend time with people who can open my eyes to new ideas and concepts.
What was the starting point for your latest collection?
The French film Pierrot le Fou, by Jean-Luc Godard.
What does style mean to you?
I feel like style is very much about individuality, and the confidence to dress in a way that not only looks good but feels right for you. It’s also about being in tune with yourself, knowing what’s going to work best in terms of shape and line … within that you can be as experimental as you want with seasonal trends. They’re what will keep you feeling fresh and inspired.
Who would you love to see wearing Être Cécile and why?
F.K.A twigs and Anjelica Huston.
If you could live in any era what would it be?
Can I live at Woodstock? California in the 60s, take me there.
Is there a fabric or a shape you keep coming back to each collection?
We do a fantastic high-waisted loose-fit trackpant that in my opinion will never go out of fashion.