Worth The Weight
Show through. You want to see the skin you’re in. It’s yours so why cover it up completely? Smooth, enhance, embrace. Get back to base and keep coverage minimal.
RUSSH spoke with Terry Barber, Executive Director of Makeup Artistry for M.A.C Cosmetics on the new foundation, how to best match to your skin and how to apply it just right.
What qualities differentiate M∙A∙C Studio Waterweight foundation from the other foundation formulas that M∙A∙C currently offers?
This modern foundation doesn’t rely on pigment coverage but instead works as an invisible veil for the skin by creating a naturally radiant smoothness. This product is especially perfect for those who want perfect skin but don’t feel comfortable wearing a lot of foundation.
How would you describe the finish and coverage level of the foundation?
There is an incredible versatility to this product where you can apply as little or as much as you want while still maintaining that natural look. The finish is very unique as it blends the margins between matte and luminous.
Are there any other uses for how this foundation that are not readily known?
If you want to go super natural, you can just use it in certain areas like under the eyes, around the nose, on the cheek, or wherever you wish.
How would you describe the finish of the foundation?
It’s the perfect balance of matte and luminous. One of the big trends at the moment is this idea of “real skin” which is difficult to complete with a regular foundation look. When achieving a 'no make-up skin' look, it has to be done perfectly, making this product a quintessential piece to that puzzle.
What is the best method to match the foundation so that it mimics skin’s natural tone?
I always swatch foundation on the jaw line, because that is where you can find your natural skin tone colour. When you sample the foundation, you need to let it sit for a minute or two until you can decide which shade matches your true tone.